AI website builder pricing runs from under $3 a month to $30 a month, and that range hides the real story. The cheapest headline price is a four year prepay that renews at nearly four times the advertised rate. The most expensive plan is a credit meter that can double your bill in a busy month. Between those two traps sits a fair price for almost every site, usually between $10 and $25 a month, and this guide finds it by comparing the published prices, the renewal rates, and the costs nobody puts on the pricing page.
The builders fall into two groups, and the price logic differs between them. Flat rate builders such as Wix, Hostinger, Framer, Durable, and 10Web charge a monthly subscription for a finished site. Credit based builders such as v0 and Lovable charge for the AI work itself, so the bill depends on how much you build. A small business site belongs in the first group. An app prototype belongs in the second. Knowing which group you are in cuts the comparison in half before you read a single price.
AI Website Builder Pricing at a Glance
The table below shows the entry price for each builder on annual billing, where the vendor publishes one, and the free option. Prices were checked on vendor pricing pages and recent comparisons in late 2026. Confirm the current price before you buy, because promotions change the headline number every few months.
| Builder | Entry price, annual billing | Free option |
|---|---|---|
| Hostinger AI Builder | $2.99 per month promo, renews $10.99 | Trial only |
| 10Web | $10 per month | Trial only |
| Framer | $10 per month | Free tier |
| Wix | $17 per month, Light | Free tier |
| Squarespace | $19 per month | 14 day trial |
| Durable | $22 per month, Launch | Trial only |
| Mixo | $16 per month, Business | Trial |
| v0 by Vercel | $30 per user per month, Plus | Free, $5 credits |
The cheapest entry price is Hostinger, and the most expensive entry is v0, but the two are not comparable. Hostinger sells a finished business site with hosting included. v0 sells AI build credits for an app. A buyer who compares them on price alone is comparing a meal with a kitchen, and the meal looks cheaper because the kitchen does more.
AI Website Builder Pricing by Tool
Wix
Wix is the largest builder in this list, and its AI workflow now runs through the Harmony editor with an AI assistant called Aria, replacing the older ADI flow. The free tier gives you a site on a Wix subdomain with Wix branding and sometimes ads. Paid plans on annual billing start at $17 per month for Light, $29 for Core, $36 for Business, and $159 for Business Elite. Monthly billing costs more, with Light at $24 a month.
E-commerce unlocks on the Core plan at $29 a month, which is the plan most small shops need. Light suits a brochure site with no payments, and Business adds automation and advanced selling tools. Wix does not publish a renewal price on the plans page, so budget for the annual rate rising after the first term, and check the domain renewal separately, since a .com from Wix renews at about $13.35 a year. Wix is the safest all round pick for a business that wants one ecosystem, a real free plan, and an editor that can grow with the site.
Hostinger AI Builder
Hostinger is the cheapest way to get a live AI generated site, and the pricing needs the most care. The advertised price is a monthly equivalent for a 48 month prepay, not a monthly subscription. Premium costs $2.99 a month on that term, which means $143.52 paid up front, and it renews at $10.99 a month. Unlimited costs $3.99 a month on the same term, or $191.52 up front, and renews at $16.99 a month. A 14 day trial is available, and there is no permanent free tier.
The builder offers two editing modes, a manual mode for AI generation followed by visual editing, and an agentic mode for prompt based building and changes. Choose the mode before you start, and confirm the migration path if you may need the other mode later. The plan includes hosting, a free domain for the first year, and e-commerce with no platform fee. Hostinger suits a buyer who can prepay and wants the lowest total cost over four years, and it punishes a buyer who reads only the headline price.
Framer
Framer delivers the best design output of the flat rate builders, and its pricing is simple. The free tier gives you one site on a Framer subdomain. Basic costs $10 a month and Pro costs $30 a month on monthly billing, with annual billing lower. Scale costs $100 a month on annual billing only. The free tier is genuinely usable for a portfolio or a landing page test, which makes Framer the easiest builder to try before you pay.
Framer suits design led marketing sites and portfolios, where the look of the page is the product. It is less suited to a shop with complex selling needs, because the commerce tools are thinner than Wix or Squarespace. The price is honest, with no multi year prepay trap, and the annual discount is modest, so the monthly price is close to what you actually pay.
Durable
Durable builds a basic local business site in about thirty seconds, and the pitch is speed, not depth. The Launch plan costs $22 a month on annual billing, or $25 a month on monthly billing, and higher tiers run up to about $85 a month. There is a trial, and no permanent free plan. The platform includes a CRM, booking, and invoicing tools for service businesses, which is the real product behind the fast site build.
Durable suits a local service business, such as a cleaner, a plumber, or a salon, that needs a site, a booking flow, and a customer list in one place. It is less suited to a content site or a shop with a large catalogue, because the design control is thinner than Framer or Wix. The price is fair for the bundle, but check the higher tier price before you depend on a feature that sits above Launch.
10Web
10Web is the best pick if your site specifically needs to run on WordPress. The AI Starter plan costs $10 a month on annual billing, with a regular annual price of $240, so the first year is half price. Monthly billing costs $20 a month. AI Premium costs $15 a month for two sites and AI Ultimate costs $22.50 a month for four sites, with 100, 200, and 300 monthly AI credits respectively. There is no permanent free plan, and a 7 day trial needs a card.
The value is the export. You get a real WordPress site, with a full backup you can take anywhere, and WooCommerce on every plan. That makes 10Web the only builder in this list where you truly own the site. It suits a team that needs WordPress for plugins, SEO control, or a WooCommerce shop, and it is the right answer when a client asks for WordPress by name.
Squarespace
Squarespace costs from $19 a month on annual billing, with a 14 day trial and no permanent free plan. The platform includes its Blueprint AI builder, which generates a site from a few answers, plus strong templates and commerce tools. The Basic plan includes 10 AI credits, given once, which covers a first build and a few edits, but not ongoing AI changes.
Squarespace suits a portfolio, a restaurant, or a small shop where the visual standard matters and the owner wants a polished result with little effort. The price sits above Wix Light and Framer Basic, and the value is the template quality and the commerce tools. Budget for the domain renewal separately, since the free domain covers the first year only, and check the plan limits on AI credits before you plan frequent AI edits.
Mixo
Mixo is a smaller builder aimed at quick landing pages and simple business sites. Business costs $20 a month on monthly billing, or $192 a year, which works out to $16 a month. Premium costs $40 a month, or $384 a year, which works out to $32 a month. The annual discount is a straight 20 percent, which is easy to understand and honest to compare.
Mixo suits a founder who needs a lead page this week and does not want to learn an editor. It is less suited to a site that will grow into a large shop or a content hub, because the platform is thinner than Wix or Squarespace. The price is fair for a simple site, and the Premium plan is worth it only if you need multiple content hubs.
GoDaddy Airo
GoDaddy Airo is an AI layer that comes with GoDaddy hosting and domain products, rather than a standalone builder with its own price. There is no separate Airo subscription to compare, and the cost depends on the hosting or domain plan you buy. That makes GoDaddy hard to place in a price table, and it suits a buyer who already owns a GoDaddy domain and wants an AI site on top of it. Check the GoDaddy plans page for the current bundle price, since the first year price is usually a promotion and the renewal is higher.
v0 and Lovable
v0 by Vercel and Lovable build working apps from a prompt, and their pricing is credit based, not flat rate. v0 Plus costs $30 per user per month and includes $30 of credits. Lovable Pro costs $25 per month. Both offer a free tier, with v0 giving $5 of free credits. The headline price is a floor, not a total, because a busy month of building can burn through the included credits and add usage charges.
These tools suit a founder or a developer prototyping an app, not a business that needs a brochure site. A marketing site built on v0 costs more than the same site on Framer, and the extra money buys working code, not a prettier page. If your site is really an application, the credit model is fair. If your site is a shop or a portfolio, a flat rate builder costs less and does more.
The Hidden Costs Nobody Puts on the Pricing Page
The subscription is the first cost, not the only one. A custom domain costs about $10 to $15 a year from a registrar, and the free domain on most plans covers the first year only. A business email address is usually a separate purchase, either from the builder or from a mail provider. A premium template or a stock photo pack can add a one off charge. None of these is large alone, but together they add $50 to $100 a year to a site that looked like $10 a month.
AI credits are the second hidden cost. Builders that meter AI work give you a monthly allowance, and a redesign can burn it in a day. Squarespace Basic includes 10 credits once, not monthly. 10Web Starter includes 100 credits a month. Hostinger includes 5 credits on Premium and 15 on Unlimited. When the credits run out, you either wait for the month to reset or pay for more, and the price of extra credits is rarely on the pricing page. Ask the vendor before you buy if you plan to redesign often.
The third hidden cost is the exit. Most flat rate builders do not let you take the site with you. You can export the content, sometimes only as text, and rebuild elsewhere. 10Web is the exception, because a WordPress backup moves whole. Hostinger offers a partial export, with drag and drop content moving to WordPress and chat built code exporting separately. Before you commit, ask what you can export, and weigh a cheap builder that locks you in against a slightly dearer one that lets you leave.
Promo Prices vs Renewal Prices
The largest gap in AI website builder pricing is between the first term and the renewal. Hostinger Premium advertises $2.99 a month and renews at $10.99, which is more than triple. 10Web Starter advertises $10 a month on annual billing against a regular price of $240 a year, which is $20 a month. GoDaddy shows only the first year price on many pages. Wix does not show a renewal price at all. The pattern is the same everywhere, and the buyer who budgets on the headline price gets a surprise in year two.
The fix is a two number budget. Write down the first year cost and the renewal cost before you buy, and judge the builder on the renewal number, because that is what you pay for every year after the first. A builder that costs $120 in year one and $132 every year after is cheaper than a builder that costs $36 in year one and $132 every year after, even though the second one looks cheaper on the homepage. The first year saving is a discount, not a price, and discounts end.
Multi year prepays deserve the same treatment. Hostinger asks for $143.52 up front for four years of Premium. That is a good deal if you will use the site for four years, and a bad deal if you quit after six months, because the refund terms are limited. Pay for one year first, even at a higher monthly rate, and switch to a longer term only after the site has earned its place.
Free Plans and Trials, Ranked Honestly
Wix and Framer offer the best free tiers in this list. Both give you a live site on a subdomain with no time limit, and both let you test the editor properly before you pay. The cost is branding, because the free site carries the builder name, and sometimes ads. For a test, a portfolio draft, or a hobby site, the free tier is enough. For a business, the branding costs more in trust than the subscription saves.
Hostinger, Durable, and 10Web offer trials rather than free plans. Hostinger gives 14 days, Durable gives 30 days, and 10Web gives 7 days with a card on file. A trial is enough to build a site and judge the editor, but the site stops when the trial ends, so set a reminder before the trial runs out. A trial that needs a card will charge you if you forget, and that charge is rarely refunded without a support ticket.
Squarespace offers a 14 day trial with no permanent free plan, and Mixo offers a trial as well. The trial length matters less than what you do with it. Build the real site during the trial, not a demo, and publish it to a subdomain. If the real site works, pay. If it does not, walk away before the trial ends, and take your content with you.
AI Website Builder Pricing for E-commerce Sites
Selling changes the price question, because the plan that runs a brochure site cannot take a payment. Wix unlocks e-commerce on the Core plan at $29 a month on annual billing, and Business at $36 a month adds automation and advanced selling tools. Squarespace includes selling tools on its paid plans from $19 a month, with transaction fees that vary by plan, so check the fee on your plan before you price a product. Hostinger includes e-commerce with no platform fee on its builder plans, which makes a low volume shop cheaper there than on a builder that takes a cut of every sale.
10Web runs WooCommerce on every plan, so the selling cost is the plan price plus the payment processor fee, with no platform fee on top. That makes 10Web attractive for a shop with real volume, because the processor fee is the same everywhere, and the platform fee is the difference. A shop doing $2,000 a month in sales pays nothing extra on 10Web or Hostinger, while a builder with a 2 percent platform fee takes $40 a month for the same sales. The platform fee is the number most buyers miss, and it grows with the shop, unlike the subscription, which stays flat.
The plan tier also decides what you can sell. A basic plan may limit the number of products, the payment methods, or the shipping options. A shop with fifty products and three shipping zones needs a plan that covers all three, not the cheapest plan that covers one. Before you commit, list the products, the payment methods, and the shipping rules, then match them against the plan features. AI website builder pricing for a shop is the plan price plus the platform fee plus the processor fee, and only the total tells you the real cost.
How to Compare Two Builders in One Afternoon
A fair comparison takes one afternoon, not one week, if you test the real site instead of the demo. Pick your two finalists, sign up for the trial or the free tier on both, and build the same three pages on each one, a home page, a services page, and a contact page. Use your real text, your real logo, and your real photos, because a demo with stock content hides the problems your content will expose.
Score each builder on five things. First, how long did the three pages take, from the first prompt to a published page. Second, how does the site look on a phone, since most visitors arrive there. Third, what does the plan cost in year two, not year one. Fourth, what can you export if you leave. Fifth, how does the AI handle a change, such as rewriting a headline or adding a section, because you will ask for changes far more often than you build new pages. The builder that wins three of the five is the right pick, and the builder that wins only on price is rarely the right pick.
Write the scores down in a table before you decide, because memory favours the builder you tried last. A short written comparison, made the same afternoon you tested both, is more reliable than a week of thinking about it. The point of the exercise is not to find the perfect builder. It is to find the builder whose limits you can live with, at a price you can afford in year two, with an exit you can use if you need one.
Best Pick by Job
| Your situation | Best pick | Why it fits |
|---|---|---|
| Lowest total cost over four years | Hostinger | $2.99 a month promo, renews $10.99 |
| All round small business site | Wix | Free tier, Light $17 a month, Core $29 for selling |
| Design led portfolio or landing page | Framer | Free tier, Basic $10 a month |
| Local service business with bookings | Durable | Launch $22 a month, CRM and booking included |
| Your situation | Best pick | Why it fits |
| — | — | — |
| Must run on WordPress | 10Web | AI Starter $10 a month, full WordPress export |
| Polished templates and commerce | Squarespace | From $19 a month, 14 day trial |
| Quick lead page for a launch | Mixo | Business $16 a month on annual billing |
| Building a working app, not a site | v0 or Lovable | Credit based, from $25 to $30 a month |
If your situation does not match a row, pick by the group first. A brochure site belongs on a flat rate builder, and an app belongs on a credit builder. Within the flat rate group, pick by the renewal price, not the headline price, and confirm the domain and email costs before you commit.
A Final Check Before You Pay
Before you enter a card number, confirm four things on the vendor page. The renewal price after the first term, the AI credit limit on your plan, the domain renewal cost, and what you can export if you leave. If any of those four is missing from the page, ask support in writing and keep the answer. A builder that answers clearly is a builder you can trust, and a builder that dodges the question has told you the answer anyway.
Frequently Asked Questions
How much does an AI website builder cost per month?
Most flat rate AI website builders cost between $10 and $25 a month on annual billing. Hostinger starts at $2.99 a month on a four year prepay and renews at $10.99. Framer and 10Web start at $10 a month. Wix starts at $17 a month, Squarespace at $19, and Durable at $22. Credit based builders such as v0 start at $30 per user a month, with usage on top.
Which AI website builder is the cheapest in 2026?
Hostinger is the cheapest on the headline price, at $2.99 a month for a 48 month prepay, but it renews at $10.99 a month, so the cheapest renewal price belongs to Framer Basic and 10Web AI Starter, both at $10 a month on annual billing. Judge on the renewal price, because that is what you pay every year after the first.
Is there a free AI website builder?
Wix and Framer both offer a permanent free tier, with a site on a subdomain and the builder branding on the page. Hostinger, Durable, 10Web, and Squarespace offer trials of 7 to 30 days instead of a free tier. v0 offers a free tier with $5 of credits. A free tier suits a test or a hobby site, and a business site should move to a paid plan for the custom domain and the removal of branding.
What is the renewal price trap in AI website builder pricing?
The trap is a first term price that is far below the renewal price. Hostinger Premium advertises $2.99 a month and renews at $10.99. 10Web Starter advertises $10 a month against a regular price of $20 a month. Always write down the first year cost and the renewal cost before you buy, and judge the builder on the renewal number.
Can I move my site away from an AI website builder?
It depends on the builder. 10Web gives you a real WordPress site with a full backup, so you can move it anywhere. Hostinger allows a partial export. Wix, Framer, Squarespace, and Durable let you export content, usually as text and images, and you rebuild the design elsewhere. Check the export options before you commit, because a cheap builder that locks you in can cost more than a dearer one that lets you leave.
Do AI website builders charge for AI credits?
Some do. 10Web includes 100 credits a month on AI Starter, 200 on Premium, and 300 on Ultimate. Hostinger includes 5 credits on Premium and 15 on Unlimited. Squarespace Basic includes 10 credits once. Wix and Framer do not meter AI use the same way, and their AI features are included in the subscription. Ask the vendor about credit limits before you buy if you plan to redesign often.
Which AI website builder is best for a small business?
Wix is the best all round pick for a small business, because it combines a real free plan, a mature editor, and e-commerce from the Core plan at $29 a month. Durable is the best pick for a local service business that needs bookings and a CRM. 10Web is the best pick when the site must run on WordPress. Hostinger is the best pick when the lowest cost matters most and you can prepay.
Verdict
The fair price for an AI built business site in 2026 is $10 to $25 a month, judged on the renewal rate, not the headline. Hostinger wins on the lowest entry cost if you can prepay for four years. Wix wins as the all round business pick. Framer wins on design. 10Web wins when WordPress is a requirement. Durable wins for local service businesses that need bookings. Before you pay, write down the first year cost, the renewal cost, the domain cost, and the AI credit limit. A builder that is honest about those four numbers is a builder you can trust with your site, and a builder that hides them is telling you everything you need to know.