Design & Branding Tools

What should a flyer do in the three seconds before someone bins it? It should say what is happening, when it is happening, and where, in type large enough to read at arm’s length. Most flyers fail that test. They carry five fonts, three photos, and a paragraph nobody reads, and they end up on … Read more

Most business cards fail before anyone reads them. The paper is too thin, the print is too pale, or the card looks like it came from a home printer, and the person holding it decides in two seconds that the business behind it is not serious. A good card does the opposite. It feels solid, … Read more